Rolls tight and round:
Since rolls are oval and tight and not loose, they are much easier to carry on a person's shoulder and they do not cause your head to tilt. Then when you come to lay, they roll out nice and flat instead of wavy.
Lightest 10m rolls:
Only 36kg so can be readily carried and especially helpful if you have to climb up a ladder (low weight is due to its high SBS content). Granules only 39kg.
Joints stay down:
Adhesion is so good that once you torch a joint, the membrane does not lift and you can rely on it.
More time to detail:
Because of its 110-120 C melting range, you have an extra couple of seconds to work the material before having to re-torch. Also less gas usage.
Handle without burns:
You can mould the material without getting burnt. Very handy when for instance torching a sleeve to wrap around a PVC vent pipe.
No scars or burns:
If you happen to get a splash of material on your arm, just let it cool and then flick it off without damage.
Easier in hot weather:
Because of its lower application temperature and excellent elastomeric properties, less trouble in applying in hot weather and no foot marks with Granules.
Poly on both sides:
Not having upper surface sanded results in
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Less gas and faster to apply
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Much better adhesion and joints
No skin rash when you wipe the sweat from your eyes or your forehead
One of our regulars commented after being obliged to use another brand
"It was a real joy to go back to Wrimco"
link
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Wrimco approved licensed applicators 
